In a business partnership, two or more organisations share their expertise, solutions and services to increase their presence in specific market sectors. We view a business partnership as a long term relationship, which excludes the possibility of competition between the partners.
The direct benefits of business partnering are accelerated growth, increased revenues, enhanced value proposition for the customer and a higher return on investment. Moreover, partnering costs less and can be more flexible than a merger or acquisition.
In an alliance, two or more organisations work together to create a set of solutions or services for the user (s)/ purchaser (s). Outside the alliance, the parties continue to pursue their own individual strategies and objectives, and may even compete directly. In our definition, an alliance can be a short term arrangement.
An alliance allows each party to concentrate on activities that best match their capabilities and offers more flexibility than a business partnership.
Our Partnering and Alliance Management Programme assists our client to define and test strategy; identify, evaluate and engage with compatible organisations; test the market; and prepare, launch, implement and (when appropriate) exit the partnership/alliance.
Case studies can be provided upon request.